International trade show marketing since 1970
Honegger is an international network service company on the market since 1970, with expertise in communication and marketing activities. It realizes effective projects for the exhibition marketing in order to increase the business of more than 5,000 clients, either companies, institutions or associations.
Honegger Gaspare Srl is the exclusive representative in Italy for the Düsseldorf and Brno trade fairs, as well as another 140 multisectorial events occurring in the most important trade venues in the world. The experience acquired in forty years of activity guarantees Honegger’s professionalism, an articulated process combining market research, promotion, space selling and public relations among exhibitors, visitors, institutions and media.
In order to support the activities of Honegger Gaspare, the exclusive representative in Italy of Messe Düsseldorf, Honegger Group has founded an integrated society, Honegger Srl, that organizes group exhibitions in more than 20 countries in the world. Moreover, it creates and realizes booths and different spaces in trade fairs, events, exhibitions and retail thanks to its Exhibition Design department. The company always acts as the main contractor of all the costs for the services involved in the realization of the event. Honegger follows its own clients all over the world, outlining projects and their procedures according to the different requirements and the market demand.
Starting from 2018 Honegger is working as Official Project Manager alongside the Business Network PACKPACT, in order to make use of all its services in favor of an innovative project that allows companies to become a unique system for the internationalization processes. The Management Team of PACKPACT delegates to Honegger the administrative and operational powers of the Network, referring to the following activities: marketing research and analysis; communication (web and press office); organizational secretariat; trade fair attendance planning; dedicated events planning (workshops, conferences, business matching).
In order to carry out the communication and commercial activities of companies belonging to different sectors, in 2020 Honegger launches h.digitalevents: the most effective solution for organizing online events using remote interaction systems. This proposal involves the creation of a multi-day program that includes the development and implementation of a customized platform. This platform provides for webinars and/or one to one/one to many meetings to be activated in different rooms simultaneously. At the same time, there’s the possibility to monitor and record the accesses; to do market research on prospective contacts; organizational secretariat and matchmaking.
Starting from 2019, Honegger Srl is an Associate Member of UFI, the Global Association of the Exhibition Industry.